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Direct agencies line up for pounds 20m Morgan Stanley Dean Witter

Morgan Stanley Dean Witter, the US financial services company, is reviewing its direct marketing account, held by WWAV Rapp Collins. Agency sources reveal that the account, which involves mass mailings to support Morgan Stanley's credit card, will be worth more than pounds 20 million. One source ...

CAMPAIGN-I: AXA appoints Chime Online and AMD for internet launch

and Germany. Optimum Action (a joint venture involving WWAV Rapp Collins and BMP Media) will continue ...

AXA adds Chime and AMD for web site launch work

venture involving BMP Media and WWAV Rapp Collins, will work on its media planning and buying ...

INTERNATIONAL: United Overseas Bank retains Gavin Anderson for IR

SINGAPORE: United Overseas Bank (UOB) has retained Gavin Anderson and Company as its first IR agency, without a competitive pitch. UOB, the fifth largest bank in Singapore, uses two other firms - McCann Erickson and Rapp Collins - for its marketing but has until now handled all PR through its large ...

Rhodes joins Liverpool Victoria to build brand

and WWAV Rapp Collins have also done some work for the Society. Rhodes will review the whole Liverpool ...

US credit card giant seeks shops for UK launch

. Although the company has worked with WWAV Rapp Collins, it is looking to reach a greater audience for its ...

OMD beats four to AXA pounds 21m media business

with WWAV Rapp Collins Media, have been appointed by the insurance and financial services giant AXA...OMD s second-string agency, BMP Solutions in Media, and Optimum Action, its direct joint venture with WWAV Rapp Collins Media, have been appointed by the insurance and financial services giant AXA to handle its centralised through-the-line media strategy and buying account, worth pounds 21 million ...

AMV and Zenith retain their hold on top spots

.38 22.17 28 34 Mortimer Whitaker 41.75 29.99 39.21 29 26 WWAV Rapp ... 24 WWAV Rapp Collins Media 31.85 43.35 -26.54 29 33 TCS Media Group ...

AXA hands pounds 20m media task to Optimum Action

in Media and WWAV Rapp Collins Media....in Media and WWAV Rapp Collins Media. The decision sees Optimum Action handle AXA s through ... Rapp Collins Media s expertise in direct marketing with BMP Solutions in Media s media ...

Nationwide decides not to find creative agency to replace BBH

The Nationwide Building Society has decided against appointing another advertising agency to replace its most recent incumbent, Bartle Bogle Hegarty, and is instead seeing above-the-line creative pitches from its roster of direct marketing shops. Both WWAV Rapp Collins and the financial ...

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