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WWAV creates DRTV work for NSPCC

The NSPCC, the children's charity, is using an emotional direct response television (DRTV) campaign to increase the number of regular donations. The ads, through WWAV Rapp Collins, break ... Eglington, written by Diane Williams and produced by Jennie Shellard. Media buying is through WWAV Rapp ...

DIRECT BRIEFS: First Great Eastern launches direct marketing campaign

First Great Eastern, the train operator serving Essex and Suffolk, is promoting its London to Shenfield off-peak trains with a direct marketing campaign that aims to get commuters off the road. The activity, through WWAV Rapp Collins, includes sampling of Burton's Foods' Jammie Dodger brand, which has ...

Lexus GB selects Partners Andrews for £1m DM brief

the final contest, while the incumbent, WWAV Rapp Collins, did not repitch. Overseen by Lexus GB ...

Lexus hires Partners Andrews Aldridge for DM task

Andrews Aldridge won the 1 million account after a three-way pitch. Lexus, owned by Toyota, previously used WWAV Rapp Collins but decided to switch agencies to bring about a new creative direction. The agency will work alongside Lexus' advertising agency Saatchi & Saatchi. The brand is in a period ...

Lexus hires Partners Andrews Aldridge for DM task

Andrews Aldridge won the 1 million account after a three-way pitch. Lexus, owned by Toyota, previously used WWAV Rapp Collins but decided to switch agencies to bring about a new creative direction. The agency will work alongside Lexus' advertising agency Saatchi & Saatchi. The brand is in a period ...

Nationwide moots new Leagas tie-up

-house or by the below-the-line agencies WAVV Rapp Collins and Ping. Leagas Delaney produced "Don from Doncaster ...

DIRECT BRIEFS: First Great Western launches travel discount campaigns

travellers discounts on train travel. The promotions, through WWAV Rapp Collins will be supported by more

DIRECT MARKETING: Movers and Shakers - Ian Darby rounds up a year in direct marketing and introduces the top 20 league table of DM agencies

takes the top spot despite modest growth because WWAV Rapp Collins has slipped, with a turnover ... , the chairman and chief executive of WWAV Rapp Collins Group, also says there has been a slowdown ... ,521 66,167 -31.20 4 Wheel Group 48,468 41,396 17.08 5 WWAV Rapp ...

DIRECT MARKETING: A GAME OF TWO HALVES? Ken Gofton investigates who has the most power - advertising agencies or direct marketing shops - when conducting a joint pitch for a piece of business

. As Mike Lorimer, the deputy managing director of WWAV Rapp Collins, notes: "One thing that's been ...

MEDIA BRIEFS: Best Western Hotels sponsors supplements in Saturday Daily Telegraph

is by WWAV Rapp Collins, while media is by Brilliant Independent Media. The themes of the supplements ...

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