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NEW MEDIA: Carling boosts music link with web offering

on below-the-line roster agencies WWAV Rapp Collins to handle CRM and KLP Euro RSCG to develop grassroots ...

DIRECT BRIEFS: Macallan launches pre-Christmas campaign

The Macallan, the single highland malt Scotch whisky, is launching a pre-Christmas direct marketing campaign to help its customers prepare for the festive season. The push for the Highland Distillers brand, through WWAV Rapp Collins Scotland, includes a set of three fairy light bulbs ...

DIRECT: Martini creates Christmas CRM activity

Bacardi-Martini is making its most significant move ever into direct marketing with an ambitious customer relationship management scheme that begins with a step-by-step guide to the perfect 'Martini Christmas'. The CRM initiative, spearheaded by WWAV Rapp Collins, will focus on the Martini ...

DIRECT BRIEFS: Famous Grouse hands brief to Navigator Responsive

Agency and WWAV Rapp Collins North. ...

SALES PROMOTION: How SP fits into an electronic society - Ken Gofton reports on how promotions are winging their way to your mobile and PC

director of WWAV Rapp Collins Digital. The initial response rate of 7.5% was respectable, but what ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.