to remove filtersDIRECT: M&S finance arm drives NSPCC link with DM initiative
13 Dec 2001
-of-record WWAV Rapp Collins, encourages M&S customers to use their M&S chargecard by entering them into a ...
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HOTLINE: Cancer Research Campaign moves account
14 Dec 2001
Following its merger with Imperial Cancer Research, the Cancer Research Campaign has moved its direct marketing business from Lion to WWAV Rapp Collins. The combined account is worth 8 million. ...
DIRECT: BUPA staffing DM task boost for WWAV North
22 Nov 2001 | by MARK KLEINMAN
BUPA Health Care Staffing has appointed WWAV Rapp Collins North to handle its direct marketing activity following a competitive pitch. The appointment adds the Healthcare Staffing business to the range of BUPA accounts overseen by WWAV North, which works on the core BUPA brand and with BUPA Care ...
DIRECT BRIEFS: NSPCC runs ad to promote giving to charity
08 Nov 2001
The National Society for the Prevention of Cruelty to Children is running a direct response ad to promote the long-term benefits of giving regularly to charity. Entitled 'Freeze Frame,' the ad, by WWAV Rapp Collins, focuses on the neglect and abuse of children in three true-life cases. It follows ...
WWAV Rapp Collins produces Shelter ad about poor housing
02 Nov 2001 | by IAN DARBY
Shelter, the charity for the homeless, is to air its first direct response television commercial in four years. The DRTV ad has been created by WWAV Rapp Collins to focus on the hazardous ... is by WWAV Rapp Collins Media. Chris Holmes, the director of Shelter, said: "With regular donations ...
DIRECT BRIEFS: BUPA is launching radio ads
01 Nov 2001
BUPA Care Services is launching a series of direct response radio ads through WWAV Rapp Collins North. The three executions, which run on Classic FM for six weeks, promote BUPA's network of 238 residential and nursing homes and are also designed to raise awareness of the issues facing people who ...
WWAV creates DRTV work for NSPCC
26 Oct 2001 | by IAN DARBY
The NSPCC, the children's charity, is using an emotional direct response television (DRTV) campaign to increase the number of regular donations. The ads, through WWAV Rapp Collins, break ... Eglington, written by Diane Williams and produced by Jennie Shellard. Media buying is through WWAV Rapp ...
DIRECT MARKETING: A GAME OF TWO HALVES? Ken Gofton investigates who has the most power - advertising agencies or direct marketing shops - when conducting a joint pitch for a piece of business
05 Oct 2001 | by KEN GOFTON
. As Mike Lorimer, the deputy managing director of WWAV Rapp Collins, notes: "One thing that's been ...
Age Concern set for £2m review of direct marketing
04 Oct 2001
Age Concern England is rethinking its estimated 2m direct marketing business as part of its strategy to target a younger audience. The charity's account has been held by WWAV Rapp Collins for the past six years. Age Concern said WWAV would repitch for the business alongside a number of unnamed ...
DIRECT BRIEFS: Shelter is running a direct marketing campaign
27 Sep 2001
Shelter, the charity for the homeless and badly housed, is running a direct marketing campaign through WWAV Rapp Collins featuring an audio cassette recorded at the company's Sheffield office. Recipients of the mailing can hear Shelter staff answering calls to the 24-hour telephone helpline. More ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
