to remove filtersRADIO - THE CREATIVE GENE: Emma Hall asks adland's radio supremos how to tune in to the medium and get the very best from it
09 Nov 2001 | by EMMA HALL
Saturdays. That's 0500 14 14 14. Regulated by the Personal Investment Authority. WWAV Rapp ...
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Hughes pushes DirecTV as it
gears up for anti-trust inquiry
20 Nov 2001 | by Staff,
So far, the marketing efforts include the hiring of Omnicom Group-owned Rapp Collins for a direct mail campaign, as well as a change in the communications strategy with retailers. The possibility of a new advertising strategy has also been suggested. Rapp Collins has been charged ...
WWAV Rapp Collins produces Shelter ad about poor housing
02 Nov 2001 | by IAN DARBY
Shelter, the charity for the homeless, is to air its first direct response television commercial in four years. The DRTV ad has been created by WWAV Rapp Collins to focus on the hazardous ... is by WWAV Rapp Collins Media. Chris Holmes, the director of Shelter, said: "With regular donations ...
DIRECT BRIEFS: BUPA is launching radio ads
01 Nov 2001
BUPA Care Services is launching a series of direct response radio ads through WWAV Rapp Collins North. The three executions, which run on Classic FM for six weeks, promote BUPA's network of 238 residential and nursing homes and are also designed to raise awareness of the issues facing people who ...
WWAV creates DRTV work for NSPCC
26 Oct 2001 | by IAN DARBY
The NSPCC, the children's charity, is using an emotional direct response television (DRTV) campaign to increase the number of regular donations. The ads, through WWAV Rapp Collins, break ... Eglington, written by Diane Williams and produced by Jennie Shellard. Media buying is through WWAV Rapp ...
ADWATCH: The weekly analysis of advertisement recall powered by Yahoo!
20 Sep 2001
WWAV Rapp Collins/ WWAV Rapp Collins Media 35 18 ...
DIRECT: News in brief
02 Aug 2001
BUPA Care Services has launched a series of direct response radio ads to promote its care homes and raise awareness of the issues facing people who have to go into long-term care. The three ads, created by WWAV Rapp Collins North, take the form of new bulletins, highlighting BUPA research, which ...
DIARY: Seekdirectory figures out the agency waffle
09 Feb 2001
Levy Publicis St Luke's WWAV Rapp Collins Accountability, Passion, Challenge ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
