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REVIEW: Hilton International appoints WWAV Rap Collins

Hilton International has appointed WWAV Rapp Collins to handle its through-the-line advertising and media buying task for the UK and Ireland. The move has resulted in the incumbent, The Morgan Partnership, being driven into liquidation - the account provided a third of the agency's income ...

Hilton enlists two agencies for UK advertising blitz

Hilton International has hired WWAV Rapp Collins to handle through-the-line advertising and media buying nationally for the brand in the UK and Ireland. The move has resulted in incumbant ... followed a four-way pitch that pitted Conrad and WWAV Rapp Collins against two unknown agencies ...

DIRECT BRIEFS: First Great Eastern launches direct marketing campaign

First Great Eastern, the train operator serving Essex and Suffolk, is promoting its London to Shenfield off-peak trains with a direct marketing campaign that aims to get commuters off the road. The activity, through WWAV Rapp Collins, includes sampling of Burton's Foods' Jammie Dodger brand, which has ...

DIRECT BRIEFS: First Great Western launches travel discount campaigns

travellers discounts on train travel. The promotions, through WWAV Rapp Collins will be supported by more

MEDIA BRIEFS: Best Western Hotels sponsors supplements in Saturday Daily Telegraph

is by WWAV Rapp Collins, while media is by Brilliant Independent Media. The themes of the supplements ...

DIRECT: Going Places picks Tequila Manchester

Going Places, the retail travel agent owned by Airtours, has appointed Tequila Manchester to develop a customer relationship management strategy aimed at building ties with more than three million holidaymakers. Tequila Manchester won the business after a pitch against WWAV Rapp Collins North ...

DIRECT: News in brief

First Great Eastern is launching an integrated marketing campaign to persuade people to take the train to the seaside. The push, created by WWAV Rapp Collins, will run until mid-September, and consists of 550,000 doordrops offering the chance to save up to 34 on fares to resorts ...

MEDIA: News in brief

Best Western Hotels has selected Brilliant Media to handle its pounds 500,000 media buying and planning following a three-way pitch. The agency will work with Best Western's direct marketing agency, WWAV Rapp Collins, and will report to Richard Coates. ...

MEDIA: News in brief

Best Western Hotels has selected Brilliant Media to handle its pounds 500,000 media buying and planning following a three-way pitch. The agency will work with Best Western's direct marketing agency, WWAV Rapp Collins, and will report to Richard Coates. ...

DIRECT: News in brief

First Great Western, the train operator, is backing the launch of an off-peak Cardiff to London Paddington service with a marketing campaign through WWAV Rapp Collins. More than 50,000 Railcard-holders and First Great Western customers will be targeted via DM. The activity will be supported by a 300 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.