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DIRECT CHOICE: BT Broadband

19 Dec 2002 | by PAUL READMAN, Creative director, WWAV Rapp Collins Scotland

Ever been away for a fortnight, then instantly regretted it when you see the mountain of mail waiting for you?

AOL picks brand chief for marketing VP role

24 Oct 2002 | by RAVI CHANDIRAMANI

media manager at WWAV Rapp Collins. AOL announced last week it was to bar pop-up advertising ...

British Gas uses radio response ads to promote website

08 Oct 2002 | by Claire Billings,

The ads, developed by WWAV Rapp Collins, feature a woman asking her husband if he has found out about houses and schools in the area they are moving to. He tells her that he has -- all from the comfort of his own home by visiting house.co.uk. One execution has been developed for England ...

Carling uses mailer to drive up Carlinglive.com registrations

07 Oct 2002 | by Claire Billings,

The drive, through WWAV Rapp Collins, aims to migrate existing Club Carling members to Carling's music programme by directing them to log on and register at Carlinglive.com. Carlinglive.com provides tickets to gigs, competitions, a gig guide, news from a range of artists and bands and exclusive ...

DLKW Dialogue beats three to Boltblue task

04 Oct 2002 | by MARK SWENEY

DLKW Dialogue won the business after a pitch against Banc, WWAV Rapp Collins and Target NMI. It is the first client that it has won independently; until now it has relied on business referred on by DLKW. The work will be the first major advertising push that Boltblue has undertaken since launching in January ...

Freeserve launches multimillion-pound responsive drive

11 Sep 2002 | by Claire Billings,

be promoted by a nationwide door-drop campaign through WWAV Rapp Collins. The door-drop is being backed up ...

BRANDING: New Screentrade cartoon targets time-poor males

13 Jun 2002

Screentrade's typical customer is male, technology-savvy, time-poor, in his mid-thirties and living in London or the South East. WWAV Rapp Collins has created a humorous cartoon character to promote Screentrade's home and motor insurance offer ...

DIRECT MAIL: Big brands turn to direct media - The pressure to make budgets stretch means FMCG firms are increasing their spend on DM

06 Jun 2002 | by LOUELLA MILES

Gross profit* WWAV Rapp Collins (London) www.wwavrc.co.uk 29.8 Ogilvy One ...

Carling drives music site with 'VIP' mailing

31 May 2002 | by Claire Billings,

Carlinglive.com replaces its quarterly magazine Club Carling, which went out to 300,000 readers. The campaign, through WWAV Rapp Collins, will be executed in two moves. The first will target 120,000 members in its core target age group. These will get the red carpet treatment -- a direct marketing pack with a ...

WWAV direct mail to drive Club Carling's subscribers to web

31 May 2002 | by JEREMY LEE

Carling is using a direct marketing campaign through WWAV Rapp Collins to drive existing

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