to remove filtersC4 picks MC&C to oversee CRM task
07 Nov 2002 | by Staff,
closer ties with stakeholders. MC&C, run by former WWAV Rapp Collins director Mike Colling, will build ...
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Center Parcs saves £1m in DM costs
17 Dec 2002
." Earlier this year, Center Parcs appointed WWAV Rapp Collins North to overhaul its customer marketing ...
Gyro launches field marketing division
29 Oct 2002 | by Claire Billings,
Gyro follows hot on the heels of rival agencies Proximity London and WWAV Rapp Collins, which have both launched field marketing divisions in the last month. The move towards event marketing follows a 39% growth in the sector to £487m, according to the DMA Census, published in June. The sector made ...
Knicks to boost fan base with direct push
22 Oct 2002 | by Staff,
The campaign was created by the New York office of Rapp Collins Worldwide, which was appointed to handle the team's advertising in July, as part of a drive to expand its fan base. The campaign ... and online advertising. Rapp Collins also worked with the New York Knicks to develop material for fans ...
RAC launches DRTV campaign to promote car loans
15 Oct 2002 | by Claire Billings,
campaign through WWAV Rapp Collins, encouraging customers to pick up the phone and apply for a car loan.
Proximity London revamps field marketing division
15 Oct 2002 | by Claire Billings,
." Last week, WWAV Rapp Collins announced it had formed a joint venture with sister agency CPM to set up a ...
Identex hires Axon for business development role
08 Oct 2002 | by Claire Billings,
LONDON - Identex, the WWAV Rapp Collins-owned database management and marketing software firm, has
British Gas uses radio response ads to promote website
08 Oct 2002 | by Claire Billings,
The ads, developed by WWAV Rapp Collins, feature a woman asking her husband if he has found out about houses and schools in the area they are moving to. He tells her that he has -- all from the comfort of his own home by visiting house.co.uk. One execution has been developed for England ...
Carling uses mailer to drive up Carlinglive.com registrations
07 Oct 2002 | by Claire Billings,
The drive, through WWAV Rapp Collins, aims to migrate existing Club Carling members to Carling's music programme by directing them to log on and register at Carlinglive.com. Carlinglive.com provides tickets to gigs, competitions, a gig guide, news from a range of artists and bands and exclusive ...
WWAV launches field marketing offering
01 Oct 2002 | by Claire Billings,
LONDON - WWAV Rapp Collins has responded to the growth in the field marketing sector by launching a...chief executive of WWAV Rapp Collins Group, said: "Today to deliver effective customer acquisition ... Marketing & Events, and falls under the WWAV Rapp Collins Media Group umbrella, alongside list consultancy HLB, WWAV Rapp Collins Media and teleservices company Optima Direct. "This is very much a client ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
