DIRECT BRIEFS: British Gas promotes its new service
17 Oct 2002
by WWAV Rapp Collins, it features a woman asking her husband whether he has found out about houses
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DIRECT BRIEFS: The RAC uses direct response TV advertising
17 Oct 2002
its car loan products. The ad, through WWAV Rapp Collins, breaks this week. It adapts brand ads
RAC launches DRTV campaign to promote car loans
15 Oct 2002 | by Claire Billings,
campaign through WWAV Rapp Collins, encouraging customers to pick up the phone and apply for a car loan.
Proximity London revamps field marketing division
15 Oct 2002 | by Claire Billings,
." Last week, WWAV Rapp Collins announced it had formed a joint venture with sister agency CPM to set up a ...
AMP appoints start-up Bright for strategy
10 Oct 2002 | by Mark Kleinman,
and NPI brands, which operate under the AMP umbrella. It uses several agencies for DM including WWAV Rapp ...
DIRECT BRIEFS: Carling to increase awareness of music sponsorship
10 Oct 2002
created by WWAV Rapp Collins. The pack encourages existing Club Carling members and other targeted groups
DIRECT: AMP appoints start-up Bright for strategy job
10 Oct 2002 | by MARK KLEINMAN
and NPI brands, which operate under the AMP umbrella. It uses several agencies for DM including WWAV Rapp ...
Identex hires Axon for business development role
08 Oct 2002 | by Claire Billings,
LONDON - Identex, the WWAV Rapp Collins-owned database management and marketing software firm, has
British Gas uses radio response ads to promote website
08 Oct 2002 | by Claire Billings,
The ads, developed by WWAV Rapp Collins, feature a woman asking her husband if he has found out about houses and schools in the area they are moving to. He tells her that he has -- all from the comfort of his own home by visiting house.co.uk. One execution has been developed for England ...
Carling uses mailer to drive up Carlinglive.com registrations
07 Oct 2002 | by Claire Billings,
The drive, through WWAV Rapp Collins, aims to migrate existing Club Carling members to Carling's music programme by directing them to log on and register at Carlinglive.com. Carlinglive.com provides tickets to gigs, competitions, a gig guide, news from a range of artists and bands and exclusive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
