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Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

. Dunnhumby won the business after a pitch against agencies including WWAV Rapp Collins. Steve Clarke ...

P&G announces its DM roster agencies for £30m business

08 Mar 2002 | by IAN DARBY

The FMCG giant selected WWAV Rapp Collins, Saatchi We will look at the merits of each agency and having a roster gives us options. P&G's spend on direct mail last year was £28.6 million (AC Nielsen MMS). Important initiatives include the development of a programme called Golden Households, through Saatchi ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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