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DIRECT: Macallan backs DM for seasonal loyalty rewards

targeted through the relationship marketing programme overseen by WWAV Rapp Collins Scotland. Featured ...

Carling uses mailer to drive up Carlinglive.com registrations

The drive, through WWAV Rapp Collins, aims to migrate existing Club Carling members to Carling's music programme by directing them to log on and register at Carlinglive.com. Carlinglive.com provides tickets to gigs, competitions, a gig guide, news from a range of artists and bands and exclusive ...

DIRECT BRIEFS: The Macallan mails entire customer database

entitled 'The Macallan Census'. Created by WWAV Rapp Collins Scotland, the campaign aims to update

Loyalty rivals in £130m battle for members

an estimated £50m as it unveils its brand, backed by a marketing campaign through WCRS and WWAV Rapp Collins ...

DIRECT BRIEFS: Drambuie Liqueur Co launches direct marketing campaign

relationship management programme. It is created by WWAV Rapp Collins Scotland and encourages consumers

Carling drives music site with 'VIP' mailing

Carlinglive.com replaces its quarterly magazine Club Carling, which went out to 300,000 readers. The campaign, through WWAV Rapp Collins, will be executed in two moves. The first will target 120,000 members in its core target age group. These will get the red carpet treatment -- a direct marketing pack with a ...

WWAV direct mail to drive Club Carling's subscribers to web

Carling is using a direct marketing campaign through WWAV Rapp Collins to drive existing

WWAV direct mail to drive Club Carling's subscribers to web

Carling is using a direct marketing campaign through WWAV Rapp Collins to drive existing

MEDIA: Guinness UDV to review rollout of Smirnoff Red mag

Inc, following the switch of the brand's relationship marketing account from WWAV Rapp Collins

Heinz in hunt for direct agency to handle baby foods products

. The magazine, produced by Premier Magazines with direct marketing creative through WWAV Rapp Collins ...

 

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