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Center Parcs spends £3m to pull in visitors

with the appointment of WWAV Rapp Collins North to overhaul its customer marketing activity.

WWAV ad moves on from abuse to show NSPCC's counselling

NSPCC, the children's charity, is taking a new approach with its latest TV campaign, by WWAV Rapp...and UK Horizons. Ian Haworth, the executive director and head of creative at WWAV Rapp Collins, said ... . Media buying is through WWAV Rapp Collins Media. ...

C4 picks MC&C to oversee CRM task

closer ties with stakeholders. MC&C, run by former WWAV Rapp Collins director Mike Colling, will build ...

MEDIA CHOICE: The Game

I feel well qualified to comment on a new footie supplement. Not only am I an avid fan, but my husband is in the business - so a lot of the reading material in our house relates to football in some shape or form.

Cancer Research reviews its £5m account

The organisation is talking to agencies about the task. Its direct marketing activity is handled by WWAV Rapp Collins, which will be invited to pitch for the enlarged brief. However, the rest of the direct marketing account is not up for pitch, and will remain with WWAV. AMV will not repitch ...

Knicks to boost fan base with direct push

The campaign was created by the New York office of Rapp Collins Worldwide, which was appointed to handle the team's advertising in July, as part of a drive to expand its fan base. The campaign ... and online advertising. Rapp Collins also worked with the New York Knicks to develop material for fans ...

WWAV Rapp Collins creates DRTV ads for NSPCC appeal

WWAV Rapp Collins has developed three 60-second DRTV ads focusing on real case histories. The ads support the NSPCC's branding work by promoting the benefits of giving £2 a month to the charity via a ... and produced by Sandra Money. Media was through WWAV Rapp Collins Media. ...

DIRECT BRIEFS: The RAC uses direct response TV advertising

its car loan products. The ad, through WWAV Rapp Collins, breaks this week. It adapts brand ads

RAC launches DRTV campaign to promote car loans

campaign through WWAV Rapp Collins, encouraging customers to pick up the phone and apply for a car loan.

British Gas uses radio response ads to promote website

The ads, developed by WWAV Rapp Collins, feature a woman asking her husband if he has found out about houses and schools in the area they are moving to. He tells her that he has -- all from the comfort of his own home by visiting house.co.uk. One execution has been developed for England ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.