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Zalpha appoints partner for CRM work

LONDON - Marketing services firm Zalpha, backed by WWAV Rapp Collins, has appointed Paul Schulz...themselves to writing off the expense." Zalpha is backed by WWAV Rapp Collins and Identex. Its clients ...

Nectar prepares for £25m DM spend

by WWAV Rapp Collins, while each of the partners is also investing significantly in DM. Partners ...

Nectar scheme prepares for DM spend of £25m

by WWAV Rapp Collins, while each of the partners is also investing significantly in DM. Partners ...

Carlson loses top creative team as Martin and Lines go freelance

to WWAV Rapp Collins as the head of international, while Evans is rumoured to be on the verge of launching ...

DIRECT BRIEFS: Scottish Widows targets customers with dm campaign

the options open to customers. The financial services company is using WWAV Rapp Collins Scotland to tell

Freeserve launches multimillion-pound responsive drive

be promoted by a nationwide door-drop campaign through WWAV Rapp Collins. The door-drop is being backed up ...

WWAV Rapp Collins designs application forms for Lloyds TSB

produced by WWAV Rapp Collins....and repayment tables in the form of a mock pull-out map. WWAV Rapp Collins' head of creative, Ian Haworth ...

DIRECT BRIEFS: Great Ormond Street Hospital returning to TV ads

the institution's 150th birthday. The ad, created by WWAV Rapp Collins, asks viewers to call a freephone number

DIRECT BRIEFS: The Macallan mails entire customer database

entitled 'The Macallan Census'. Created by WWAV Rapp Collins Scotland, the campaign aims to update

DIRECT BRIEFS: Nectar signs reward partners

and Madame Tussaud's. The scheme will be backed by a £50m launch campaign created by WWAV Rapp Collins

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.