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DIRECT BRIEF: YMCA tests direct response TV ads

. The 60- and 90-second ads, created by WWAV Rapp Collins, relate a true story about an abused girl who

Consumers to be offered free PCs for watching ads

Metronomy has struck an agreement with IBM to supply the computers and has teamed up with advertising networks Interpublic and Omnicom to use advertising inventory from a number of their agencies, including WWAV Rapp Collins and TBWA\GGT. Metronomy will offer advertisers an opportunity to deliver ...

YMCA tests DRTV through WWAV for homeless drive

LONDON – The YMCA is testing a direct response TV campaign through WWAV Rapp Collins to promote...move on in life." Media buying is through WWAV Rapp Collins Media. The creative team on the campaign ...

TOP PERFORMERS OF 2003: INTRODUCTION - Caroline Marshall looks back at previous winners of Campaign's Agency of the Year

i-level WWAV Rapp Collins 2001 ...

TOP PERFORMERS OF 2003: DIRECT AGENCY OF THE YEAR - CRAIK JONES

: Harrison Troughton Wunderman (2002); Craik Jones (2001); WWAV Rapp Collins (2000); FCA! (1999); Evans Hunt ...

DIRECT BRIEF: WWAV Rapp Collins strengthens senior management team

WWAV Rapp Collins is strengthening its senior management team with the appointment of Marco

DIRECT MAIL SHOWCASE

-founder of WWAV Rapp Collins, the UK's biggest producer of DRTV ads, while Maria Phillips was WWAV's executive ...

WWAV strengthens management to prepare for recovery

WWAV Rapp Collins is strengthening its senior management team to prepare for what it sees...is also the chief executive of Rapp Collins Europe, has promoted Steve Grout, a managing partner at the London agency, to the post of development director of Rapp Collins Europe. WWAV had a difficult few ...

Linda Barker features in Garnier Belle Colour mailing from WWAV

WWAV Rapp Collins has cast the interior designer Linda Barker in a direct mailing to promote

DIRECT MARKETING: LEAGUE OF CHANGE

,675 28,618 3.35 2 WWAV Rapp Collins 31/12/02 77,829 27,494 18.85 3 EHS ... 1995 Ventures 31/12/01 11,966 5,271 -18.93 29 WWAV Rapp Collins North ... Marketing Group (UK) 31/12/01 2,640 100.61 509 2 WWAV Rapp ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.