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Consumers to be offered free PCs for watching ads

Metronomy has struck an agreement with IBM to supply the computers and has teamed up with advertising networks Interpublic and Omnicom to use advertising inventory from a number of their agencies, including WWAV Rapp Collins and TBWA\GGT. Metronomy will offer advertisers an opportunity to deliver ...

DIRECT CHOICE: O2 Arsenal Mobile

Let's be honest, unless it's hanging in the agency foyer, direct mail rarely ends up behind a frame. Well, I believe I hold in my hands a rare exception.

AMV heads billings list with ZenithOptimedia

.01 30 30 WWAV Rapp Collins Media 32.55 31.60 3.01 Source: Nielsen Media ...

HOTLINE: BT reviewing its direct marketing account

BT is reviewing its 4 million business direct marketing account out of WWAV Rapp Collins. It hired

STOP PRESS: BT reviews marketing account

Rapp Collins after just five months.

MEDIA: NTL Home moves £6m media to WWAV

NTL Home has shifted its 6m media planning and buying account from Carat to WWAV Rapp Collins

CHI to take third place on BT's creative roster

months of reviewing for BT. Last month, it appointed WWAV Rapp Collins to handle its 4 million business ...

BT Business recruits WWAV to handle direct marketing

WWAV Rapp Collins has landed the 4 million BT Business direct marketing account.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.