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Simon Hall to stand down as head of Proximity

fourth in the UK in Marketing's DM League Table with gross profits of £24.5m last year, behind WWAV Rapp ...

DIRECT CHOICE: O2 Arsenal Mobile

Let's be honest, unless it's hanging in the agency foyer, direct mail rarely ends up behind a frame. Well, I believe I hold in my hands a rare exception.

DIRECT BRIEF: Carling targets Londoners on Underground

by WWAV Rapp Collins, will give 50,000 commuters free-pint vouchers redeemable at 46 pubs in travel zone

DIRECT BRIEF: NSPCC targets over-55s

to think about leaving a legacy to the charity. The 'Legacy of Love' campaign, created by WWAV Rapp Collins

VisitScotland uses targeted mailings to boost tourism

The drive is the first since the organisation hired WWAV Rapp Collins Scotland in June, and will see different mail packs sent out to different groups, based on information they have provided the organisation. The first mailing, which goes out this month, targets people who have shown an interest ...

DIRECT BRIEF: VisitScotland launches DM campaign

to the country on the basis of their individual interests. The mailings, created by WWAV Rapp Collins Scotland

Gordon takes the reins as Coleman leaves WWAV

LONDON – WWAV Rapp Collins chief executive Adam Coleman has left the agency with no job to go to...Gordon adds responsibility for the UK agency to his role as chief executive of the Rapp Collins Europe, which he took on last July. He will be assisted by managing director Mike Larmer, along with creative director Ian Haworth and managing partners Steve Grout and Paul Alexander. Coleman joined WWAV ...

MEDIA: THE MONTH - AN EXPERT'S VIEW. Would The Month live up to its advance publicity? In fact, it's a triumph, Peter Mitchell says

An expert's view? Possibly. The views of a young media managing director still in the target market of this product by the skin of his teeth? Definitely.

DIARY: Proximity relinquishes WWF with sad delivery

to Proximity who, having just lost part of the above- and below-the-line WWF account to WWAV Rapp Collins ...

Agencies line up to contest Age Concern's creative brief

in May. The charity appointed Zalpha, WWAV Rapp Collins' consultancy arm, to make the brand more relevant ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.