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Interflora in mail and SMS drive for first DM push

The campaign, comprising direct mail and SMS activity, has been created by WWAV Rapp Collins Leeds. The agency has already segmented Interflora's customer database into key customer groups based on recency, frequency, gender, season and/or reason for giving. The database contains around 300,000 customers. Lyn ...

Partners Andrews Aldridge named agency of the year

Lloyds TSB's other roster agencies, including WWAV Rapp Collins. The brief covers car, home, pet ...

Direct marketing: Big and beautiful

Rapp Collins, the UK's biggest direct agency, is all too familiar with. 'I see big clients ... /travel VisitScotland WWAV Rapp Collins Scotland Retail Lever Faberge OgilvyOne ...

Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge

TSB's other roster agencies, including WWAV Rapp Collins. The brief covers car, home, pet and travel ...

Burston takes up consumer data role at Wegener DM

Before joining Wegener, Burston was sales director at Uni-Marketing, which he joined in 1999. Prior to Uni-Marketing he was at HLB, the list arm of direct marketing agency WWAV Rapp Collins. Suzanne Soper, executive director of Wegener DM, said: "Jonathan has excellent skills right across ...

Claydon Heeley wins Campaign's DM agency award

Troughton Wunderman (2002); Craik Jones Watson Mitchell Voelkel (2001); WWAV Rapp Collins (2000); FCA! (1999 ...

WWAV Leeds brings planning in-house with Campbell

LONDON - WWAV Rapp Collins Leeds has established its own data planning department and appointed...close links with WWAV Rapp Collins Leeds. Helen Simpson, managing director of WWAV Rapp Collins Leeds ...

Special Report: Direct Marketing - DM's profitability paradigm

Latest Change % pounds m 1 WWAV Rapp Collins ... .8 4.8 31 Dynamo Marketing 28/02/03 4.8 -13.4 32 WWAV Rapp ... 31/12/02 3.2 -50.6 37 WWAV Rapp Collins Scotland 31/12/02 3 ...

Media: All about ... Royal Mail size-based pricing

such as WWAV Rapp Collins believe the proposed price structure will inhibit creativity, limiting ... such as WWAV Rapp Collins has so far failed to secure any concessions for the £2.5 billion direct mail industry ...

Direct News brief: Yell hires Proximity London

Yell has hired Proximity London as its direct agency, following a pitch against WWAV Rapp Collins

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.