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Interflora in mail and SMS drive for first DM push

The campaign, comprising direct mail and SMS activity, has been created by WWAV Rapp Collins Leeds. The agency has already segmented Interflora's customer database into key customer groups based on recency, frequency, gender, season and/or reason for giving. The database contains around 300,000 customers. Lyn ...

Burston takes up consumer data role at Wegener DM

Before joining Wegener, Burston was sales director at Uni-Marketing, which he joined in 1999. Prior to Uni-Marketing he was at HLB, the list arm of direct marketing agency WWAV Rapp Collins. Suzanne Soper, executive director of Wegener DM, said: "Jonathan has excellent skills right across ...

WWAV Leeds brings planning in-house with Campbell

LONDON - WWAV Rapp Collins Leeds has established its own data planning department and appointed...close links with WWAV Rapp Collins Leeds. Helen Simpson, managing director of WWAV Rapp Collins Leeds ...

Alzheimer's Society account goes to WWAV Bristol

LONDON - WWAV Rapp Collins Bristol has won the direct marketing account for the Alzheimer's Society

WWAV ads use guilt factor to curb fireworks danger

LONDON – WWAV Rapp Collins has devised a fireworks safety campaign for the Department of Trade...of accidents are potentially a very powerful way to get people to reconsider their behaviour. WWAV Rapp ... at WWAV Rapp Collins, said: "The public is becoming increasingly immune to distressing images so we ...

Grey London's planning director Williams set to leave

Williams joined the agency in March last year, along with new-business director Nicola Mendelsohn from Bartle Bogle Hegarty. He took over from Claire Rossi, who resigned not long after now departed chief executive Garry Lace arrived. She subsequently joined WWAV Rapp Collins as a partner. Williams ...

Avis hires WWAV West for DM partnership activity

LONDON – Avis, the car rental company, has appointed WWAV Rapp Collins West to carry out a range...and prove mutually beneficial." WWAV Rapp Collins West's clients include the Red Cross, Guide Dogs ...

NSPCC in direct drive for second phase of 'Full Stop'

Direct work, through WWAV Rapp Collins, encompasses DRTV, direct mail to target existing and new donors, door drops and inserts in the national press, including The Independent, The Guardian ... TV. Ian Haworth, executive director and head of creative at WWAV Rapp Collins, said: "We see highly ...

WWF mailing spotlights plight of Sumatran tiger

More than 75,000 WWF supporters are being targeted with a mailing, through WWAV Rapp Collins London, that appears to contain the bone, which is used in traditional Chinese medicine in the treatment of ailments such as rheumatism and headaches. The campaign aims to highlight how the illegal trade in tiger ...

Bupa launches DRTV ad campaign to target men

The latest ad, "runner", has been developed by WWAV Rapp Collins North and follows "Mrs Hunter" and "clocks", also developed by the agency. Whereas the two previous ads took cancer as their central theme and had female central characters, the new ad will feature a male runner and concentrates more ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.