There is no waste mountain of direct mail
09 Aug 2004
communications director, WWAV Rapp Collins Group .
The campaign, comprising direct mail and SMS activity, has been created by WWAV Rapp Collins Leeds. The agency has already segmented Interflora's customer database into key customer groups based on recency, frequency, gender, season and/or reason for giving. The database contains around 300,000 customers. Lyn ...
communications director, WWAV Rapp Collins Group .
, WWAV Rapp Collins, IBM, Fidelity, Foreign & Colonial, Tate & Lyle, Invesco and Pitney Bowes. If you ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.