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Letters

Peter Mitchell, Managing director WWAV Rapp Collins Media Nigel Sharrocks is, in theory, correct when he says that direct people make the transition to working with digital media look easy (Comment ... insight. WWAV Rapp Collins has always had its media offering as integral to the overall client offering ...

Porsche awards account to M&C Saatchi

The agency was awarded the 1m account having pitched against six-year incumbent agency Clark McKay Walpole, Leo Burnett and WWAV Rapp Collins. Prior to CMW, the account was held by Leagas Delaney. The review was handled by Porsche s in-house marketing department. M C Saatchi CEO Tim Duffy denied ...

Fallon unveils debut ad campaign for Sony Blu-ray

by RMM, Hi-Res! and Immediate Future Acknowledgement, while WWAV Rapp Collins has produced an in ...

Apple hands DM account to WWAV Rapp Collins

LONDON - US computer giant Apple has hired WWAV Rapp Collins to its UK direct marketing account

British Gas hands OgilvyOne £35m direct account

The highly-coveted brief is one of the biggest pieces of direct marketing business and OgilvyOne won the account following a head-to-head pitch against Rapier. Incumbents WWAV Rapp Collins and EHS Brann, which handled the energy work and home services respectively were knocked out at an earlier stage ...

Direct marketing league tables detect shift to digital

( ) % change WWAV Rapp Collins* n/a 25,272,030 n/a n/a 78,522,167 n/a Proximity ...

Sony Europe kicks off digital ad review

The division includes such brands as Sony Bravia, Sony Vaio and Walkman. Sony Europe retains agencies including Fallon, Naked Communications, WWAV Rapp Collins and OMD Gemini for media. For digital campaigns, it has worked with the agency Tonic for around four years on brands including Bravia and Walkman ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.