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HTW scoops £18m Orange DM account

The agency picked up the business following a four-way shoot-out against Chemistry and the incumbents, WWAV Rapp Collins and Craik Jones Watson Mitchell Voelkel. Orange's decision to consolidate into HTW will come as a blow to Craik Jones, which has held Orange Mobile's DM account since 2001 ...

HTW wins £18m Orange DM business

The agency picked up the business in a four-way shoot out against Chemistry and incumbents Craik Jones Watson Mitchell Voelkel and WWAV Rapp Collins, following a pitch process that lasted more than ten ... Rapp Collins since it rebranded from Wanadoo in May 2006. The win marks a reversal of fortunes for HTW ...

Orange hires Wunderman to £50m consolidated brief

The agency was awarded the account following a four-way pitch involving incumbent agencies WWAV Rapp Collins and Craik Jones Watson Voelkel as well as Chemistry Communications. Previously mobile services marketing had been handled by Craik Jones, while WWAV Rapp Collins looked after the broadband ...

The Work: Private view

: Recruit new NSPCC donors using the ChildLine service Agency: WWAV Rapp Collins Writer: Abi Ellis Art ...

Hotline: Apple appoints WWAV Rapp Collins

Apple has appointed WWAV Rapp Collins to handle its UK direct marketing account. The agency picked

News brief: Apple hires WWAV Rapp Collins

Apple has hired WWAV Rapp Collins to its UK direct marketing business. The agency picked up

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.