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LBi and Tequila\ share £4m Electrolux DM account

The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...

Rapp scoops direct business for Malibu

LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu...The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will work on a campaign in support of a three-year plan by Pernod Ricard, which aims to increase the sales of Malibu by targeting 18-to 24-year-olds. Rapp will also ...

The Week: People News - Garside claims DMA award

The award, set up in memory of the former WWAV Rapp Collins boss John Young, aims to promote the hottest emerging talent in Scottish direct marketing, with the winner receiving a £1,000 prize and mentoring from an industry figurehead. ...

Digital & Direct: Direct choice - NSPCC 'Full Stop'

team. What has been achieved is quite humbling. Agency: Rapp. ...

Steve Garside wins DMA Young Spark award

The award, set up in memory of former WWAV Rapp Collins boss John Young, aims to promote the hottest emerging talent in Scottish direct marketing, with the winner picking up a 1000 prize and mentoring from an industry figurehead. Garside, who joined EHS in May 2007, beat strong competition ...

Rapp lands pan-European CRM business for Eurostar

LONDON - Eurostar has appointed Rapp to handle its pan-European customer relationship marketing...Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May. Good Technology and Gyro were both involved in the initial process, but were eliminated from ...

Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

Hotline: Ogilvy wins integrated brief from Cancer Research UK

Breast Cancer Awareness Month for 2009. The winners pitched against the other roster agency, Rapp. Breast

Breast Cancer Awareness Month account goes to Ogilvy

after a two-way pitch against Rapp.

Halliwell quits Carat Direct

. Prior to joining Carat, he was at direct response specialist Wavv Rapp Collins for five years, working ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.