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LBi and Tequila\ share £4m Electrolux DM account

The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...

Rapp scoops direct business for Malibu

LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu...The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will work on a campaign in support of a three-year plan by Pernod Ricard, which aims to increase the sales of Malibu by targeting 18-to 24-year-olds. Rapp will also ...

The Week: People News - Garside claims DMA award

The award, set up in memory of the former WWAV Rapp Collins boss John Young, aims to promote the hottest emerging talent in Scottish direct marketing, with the winner receiving a £1,000 prize and mentoring from an industry figurehead. ...

Steve Garside wins DMA Young Spark award

The award, set up in memory of former WWAV Rapp Collins boss John Young, aims to promote the hottest emerging talent in Scottish direct marketing, with the winner picking up a 1000 prize and mentoring from an industry figurehead. Garside, who joined EHS in May 2007, beat strong competition ...

Rapp lands pan-European CRM business for Eurostar

LONDON - Eurostar has appointed Rapp to handle its pan-European customer relationship marketing...Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May. Good Technology and Gyro were both involved in the initial process, but were eliminated from ...

Eurostar appoints Rapp to DM account

LONDON - Eurostar, the high-speed train operator, has appointed Rapp to handle its pan-European CRM...Rapp will be briefed to work across three core areas - CRM, loyalty and e-commerce programmes. The appointment comes after Eurostar called a review of the account in May. Good Technology and Gyro were both ... -commerce, commercial and CRM manager at Eurostar, said: "We are delighted to appoint Rapp to this account and look ...

Hotline: Ogilvy wins integrated brief from Cancer Research UK

Breast Cancer Awareness Month for 2009. The winners pitched against the other roster agency, Rapp. Breast

Diary: Sturgeon's ironing stunt is a bit extreme for some

But no, Sturgeon was taking part in the Electrolux pitch, where agencies were asked to video themselves doing extreme ironing. Joining LBi were Tequila's ironing clowns, Lowe's ironing bikers, and Rapp jumping naked into a river with just an iron to cover their - ahem - private areas. ...

Marsh joins Rapp in digital strategy role

Rapp has appointed Russell Marsh, the former managing director of Agency.com, to the newly created...the agency's capabilities in the digital field. Marco Scognamiglio, the Rapp group chief executive, said ... Rapp build on its market-leading platform and ensuring its digital expertise is seen as 'best in class'." ...

D&AD announces call for 2009 awards entries

Rapp Collins' Ian Haworth. Last year's awards saw BBH, Mother and WCRS all pick up yellow Pencils ...

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