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Royal Mail's Bradshaw joins Rapp

LONDON - Rapp has hired Colin Bradshaw from Royal Mail Marketing as the managing director of its...Funk, Rapp's CEO of global data solutions. He will take up his new roll at Rapp in January. He spent ... the company in March last year, said Bradshaw's appointment marked the beginning of phase two at Rapp, which ... integrating Rapp's data capabilities in the UK with its marcomms offering. "With that in place and the re ...

LBi and Tequila\ share £4m Electrolux DM account

The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...

Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.