LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu...The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will work on a campaign in support of a three-year plan by Pernod Ricard, which aims to increase the sales of Malibu by targeting 18-to 24-year-olds. Rapp will also ...
The work breaks this week and has been created by WWAV Rapp Collins, which was handed the Strongbow direct account last year. It builds on the cider brand's 'Total first pint refreshment' positioning and begins with an SMS drive, offering drinkers a free pint on a Tuesday between 5pm-7pm - dubbed ...
The initiative, created by WWAV Rapp Collins Edinburgh, breaks on May 21 and uses the Bowtime ... driven programme. This is WWAV Rapp Collins first campaign for Strongbow after being appointed ... of planning at WWAV Rapp Collins, said: WWAV have developed a responsive campaign using an innovative ...
, and Marco Scognamiglio, chief executive of WWAV Rapp Collins. Should TV budgets be cut? Marco Scognamiglio chief executive, WWAV Rapp Collins Yes Brands may be reducing TV spend, but I guarantee ...
The agency won the business following a final shoot-out against WWAV Rapp Collins Edinburgh. Partners Andrews Aldridge and Wunderman were knocked out at an earlier stage. Claydon Heeley, which was hired to handle a direct marketing project for the brand in January 2007, was not invited to pitch ...
The agency won the business following a final shoot-out against WWAV Rapp Collins Edinburgh. Partners Andrews Aldridge and Wunderman were knocked out at an earlier stage. Claydon Heeley, which was hired to handle a direct marketing project for the brand in January 2007, was not invited to pitch ...
number of below-the-line agencies on its roster, including WWAV Rapp Collins, EHS Brann and Story. ...
Rapp Collins, EHS Brann and Story. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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