LONDON - Eurostar has appointed Rapp to handle its pan-European customer relationship marketing...Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May. Good Technology and Gyro were both involved in the initial process, but were eliminated from ...
LONDON - Eurostar, the high-speed train operator, has appointed Rapp to handle its pan-European CRM...Rapp will be briefed to work across three core areas - CRM, loyalty and e-commerce programmes. The appointment comes after Eurostar called a review of the account in May. Good Technology and Gyro were both ... -commerce, commercial and CRM manager at Eurostar, said: "We are delighted to appoint Rapp to this account and look ...
LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...
LONDON - EHS Brann, Tullo Marshall Warren and WAVV Rapp Collins are the final three agencies...in July -- EHS Brann, Good Technology, Gyro, TMW and WWAV Rapp Collins. It is understood that Good ... to differences of opinion with Eurostar about strategy, leaving EHS Brann, TMW and WAVV Rapp Collins left ...
Eurostar has shortlisted EHS Brann, Good Technology, Gyro, TMW and WAVV Rapp Collins for its below
EHS Brann, Good Technology, Gyro, TMW and WAVV Rapp Collins will pitch for the account, with a result expected in November. Proximity, the incumbent on the brand's direct marketing account, agreed to repitch but has since withdrawn. Eurostar has used other below-the-line shops on an ad hoc basis ...
, following a three-way shoot-out against Carlson and WWAV Rapp Collins, as originally revealed by Campaign
The agency, which handles the airline's Asia Pacific direct and digital account, won the business following a pitch against WWAV Rapp Collins and Carlson Marketing. It will be responsible for BA's below-the-line and loyalty marketing, including its 7m-member Executive Club scheme. BA announced that it was reviewing ...
The agency secured the business following a three-way shoot out against WWAV Rapp Collins and Carlson. OgilvyOne takes over from the UK incumbent agency Tullo Marshall Warren, which had been on the BA roster since 1987. The agency, which does not have global network, was not invited to pitch ...
approach." The review coincides with a pitch for BA's global DM account. WWAV Rapp Collins, Carlson ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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