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Is direct marketing's golden age over?

's some soul-searching going on. Just last week, WWAV Rapp Collins, another DM mainstay, announced it was to simply become "Rapp", not because of the agency's love of 50 Cent, but so it could better integrate ...

The Week: Advertising reviews - Gate lands Crisis campaign

does not affect WWAV Rapp Collins, which works on the direct marketing element of the business.

Crisis appoints The Gate for fundraising drive

. The appointment does not affect Crisis' relationship with its direct marketing agency WWAV Rapp Collins. Andrew ...

Hotline: WWAV Rapp Collins to be rebranded as Rapp

WWAV Rapp Collins is to be rebranded as Rapp, as part of a global alignment of the Omnicom

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.