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Avis appoints Acknowledgement and Web Liquid to pan-Euro DM business

The car rental service appointed the agencies to the business following a pitch against Rapp and incumbents McCann Erickson. The agencies will be responsible for developing Avis' 2009 pan-European campaigns across 13 markets, including the UK. Acknowledgement will develop and execute the creative ...

Spoof viral ads - threats and opportunities

for Animal Welfare launched a video, created by Rapp, which, in a radical twist, dispensed with the gorilla ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.