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Blue Cross launches singing pets digital campaign

The campaign, produced by marketing agency Rapp, will involve multi-format banner ads which contain no Blue Cross branding but feature a dancing dog and the words "What's the song and dance about?", with viewers directed through to a microsite. The microsite features animated dogs and cats singing ...

NSPCC child abuse ad pulled by ASA

Six people challenged whether the claim could be justified and considered the ad, by Rapp, to be misleading. The NSPCC said that in 2000 it conducted a study of 2,860 young adults, which revealed the "one in six" statistic. The charity said the report showed that 16 per cent of the subjects had been abused ...

The Marketing Profile: Natasha Hill of Cancer Research UK

with agencies stems from her 12 years at Rapp, where she was as 'big favourite', according to former colleagues ... of these organisations.' Insight was not the only thing she gained at Rapp: she also met her husband, Richard Hill, now ...

Rapp retains 'race for life' advertising account

LONDON - Cancer Research UK has retained Rapp to handle the integrated advertising for its £2..., with Rapp having successfully retained the account each year since first being appointed in 2005. However ... pitch against Miles Calcraft Briginshaw Duffy and DDB London. Rapp will now be responsible ...

UNICEF repositions activity around children's rights

these rights upheld. The campaign, which will include press ads, inserts and online activity created by Rapp ...

Unicef launches campaign to support children's rights

, created by Rapp.

Sea turtles invade Bournemouth beach to highlight the threat of hunters

The stunt, which was created by Rapp, saw 200 of the hawksbill turtles appear on the shore, as though they had just crawled out of the sea to lay their eggs. Each turtle had a message written underneath it, which explains the dangers that poachers pose to the animals, and highlights the work ...

Turtles appear on Bournemouth beach with 'say no' message

LONDON - Two hundred cardboard turtles created by Rapp and left on a Bournemouth beach have helped...." Rapp's previous work for IFAW has included a viral based on the Cadbury's Dairy Milk 'Gorilla' ad . ...

AMV wins global Unicef advertising business

and digital agencies to work on specific projects, which includes Rapp and Profero. Rapp was added ...

Guide Dogs for the Blind Association seeks agency for digital brief

the business after a pitch against WWAV Rapp Collins Bristol. It has produced a number of DM, DRTV ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.