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Get Real

15 Oct 2010 | by Rik Haslam, RAPP

at Rapp (From Campaign's 'What Next in Engagement" supplement, October 2010) ...

NSPCC 'childline' by Rapp

21 Jul 2010

The 60-second ad, created by Rapp, features a child's call to a counsellor and is based on real calls. Viewers hear the conversation between child and counsellor while their voices are tracked by sound waves, highlighting the fear and stress of the child and the calmness of the counsellor. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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