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Close-Up: Should lead agencies run pitches?

AGENCY HEAD - IAN HAWORTH, CHAIRMAN AND GLOBAL CHIEF CREATIVE OFFICER, RAPP "We'd only pitch ...

Agency Performance League 2010: Direct marketing and sales promotion

with some other marketing sectors including advertising and design. Notes: 1 prev. Rapp Holdings (UK); 2 ...

The Week: COI prepares to kick off £30m direct marketing review

Direct agencies are on alert for the announcement, which is expected to come within weeks. COI last reviewed its direct marketing framework in 2005 when it appointed 23 agencies to the roster, including Chemistry, CMW, EHS Brann, Kitcatt Nohr Alexander Shaw, OgilvyOne and Rapp. The operational ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.