Agencies line up for Viagra-like launch task
11 Feb 2010 | by Matt Williams
. In the UK, Rapp handles the digital and direct marketing work for Viagra. The agency won the 8m business ...
with the regulators. Rapp handles the 8 million Viagra advertising account. ...
. In the UK, Rapp handles the digital and direct marketing work for Viagra. The agency won the 8m business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.