The Marketing Society Forum - Is a long-term 'interim marketing director' damaging for a brand?
16 Jun 2010 | by Staff
, RAPP Edinburgh The words 'long-term' and 'interim' are an oxymoron. It's one thing to appoint ...
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Trading Places: This week's people moves in advertising, marketing and media
18 Jun 2010 | by Staff
-fareast-language:#0400; mso-bidi-language:#0400;} Advertising Rapp has made a number of hires, including ... of customer experience. Rapp has also appointed Harper Collins group marketing director Shiona McDougall ...
Skype hands global marketing duties to former Vodafone director
17 May 2010 | by Daniel Farey-Jones
-up consisting of ad agency TBWA\London, direct and digital agency Rapp and branding agency Wolff Olins ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
placed in the table but not ranked. Rapp is affected by the Sarbanes-Oxley Act, and was unable to supply ... , Shell, Vodafone Rapp (affected by the Sarbanes-Oxley Act: See methodology) Founded 1981. Chairman ...
Cancer Research UK reviews Race For Life account
18 Mar 2010 | by Matt Williams
The charity has approached roster and non-roster agencies as part of a statutory annual review process. Rapp has repitched for and retained the business every year since 2005, with the agency beating Abbott Mead Vickers BBDO to take the account last summer. Rapp will repitch for the business ...
Close-Up: Should lead agencies run pitches?
05 Mar 2010
AGENCY HEAD - IAN HAWORTH, CHAIRMAN AND GLOBAL CHIEF CREATIVE OFFICER, RAPP "We'd only pitch ...
Dare and EHS 4D win Nestlé drinks business
18 Feb 2010 | by Matt Williams
Dare was awarded the digital business after a pitch against Rapp, and EHS 4D won the DM work after going head to head with Partners Andrews Aldridge. G2 United Kingdom and Carlson Marketing, the incumbents on the DM account, were eliminated at an earlier stage. G2 was also the incumbent on the digital ...
Agencies line up for Viagra-like launch task
11 Feb 2010 | by Matt Williams
. In the UK, Rapp handles the digital and direct marketing work for Viagra. The agency won the 8m business ...
TBWA\Manchester wins £53m Co-op
21 Jan 2010 | by Joe Thomas
roster. TDA LLP and Refinery will handle direct marketing, with Amaze and Rapp Edinburgh overseeing ...
The Week: COI prepares to kick off £30m direct marketing review
15 Jan 2010
Direct agencies are on alert for the announcement, which is expected to come within weeks. COI last reviewed its direct marketing framework in 2005 when it appointed 23 agencies to the roster, including Chemistry, CMW, EHS Brann, Kitcatt Nohr Alexander Shaw, OgilvyOne and Rapp. The operational ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
