to remove filtersMarketing names VCCP as Creative Agency of the Year
08 Dec 2009 | by Jeremy Lee
category, outclassing bigger rivals, while Rapp won Direct Agency of the Year and Dare the Digital Agency ...
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Agencies line up for Viagra-like launch task
11 Feb 2010 | by Matt Williams
. In the UK, Rapp handles the digital and direct marketing work for Viagra. The agency won the 8m business ...
Boots hands Rapp No7 skincare brief
02 Jul 2009
LONDON - Boots Laboratories has appointed Rapp to handle the pan-European integrated advertising...The agency won the business after a pitch against undisclosed agencies, and will be responsible for creating a campaign to promote the launch of the product in a number of European markets. Rapp will create both business-to-business and consumer campaigns for the brand, working across a variety of media ...
GSK hires Rapp for global NiQuitin CQ and Alli accounts
11 Jun 2009 | by Matt Williams
LONDON - GlaxoSmithKline, the healthcare giant, has handed Rapp the global direct marketing...The review was first called in April, and was handled by Agency Assessments. In the UK, Rapp does not currently work with any GSK brands, but in the US it already handles the Alli range. The agency will now be responsible for developing each brand's global strategies, working across direct ...
Spoof viral ads - threats and opportunities
27 Jan 2009 | by Gemma Charles
for Animal Welfare launched a video, created by Rapp, which, in a radical twist, dispensed with the gorilla ...
Rapp scoops direct business for Malibu
04 Dec 2008 | by Matt Williams
LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu...The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will work on a campaign in support of a three-year plan by Pernod Ricard, which aims to increase the sales of Malibu by targeting 18-to 24-year-olds. Rapp will also ...
Rising raw material costs and credit crunch threaten TV ad budgets
08 Apr 2008 | by Jeremy Lee
, and Marco Scognamiglio, chief executive of WWAV Rapp Collins. Should TV budgets be cut? Marco Scognamiglio chief executive, WWAV Rapp Collins Yes Brands may be reducing TV spend, but I guarantee ...
Glenfiddich whisky hires Kitcatt Nohr
03 Apr 2008 | by Kate Nettleton
The agency won the business following a final shoot-out against WWAV Rapp Collins Edinburgh. Partners Andrews Aldridge and Wunderman were knocked out at an earlier stage. Claydon Heeley, which was hired to handle a direct marketing project for the brand in January 2007, was not invited to pitch ...
WWAV picks up £8m European Viagra
30 Nov 2007 | by Kate Nettleton
Pfizer has appointed WWAV Rapp Collins to handle the £8 million pan-European advertising and direct...The agency scooped the business following a final two-way shoot-out against Tullo Marshall Warren. Pfizer's Paris-based pan-European marketing team handled the pitch. WWAV Rapp Collins will now take responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only been ...
WWAV picks up £8m European Viagra account
29 Nov 2007 | by Kate Nettleton
LONDON - Pfizer has appointed WWAV Rapp Collins to handle the £8 million pan-European advertising...The agency scooped the business following a final two-way shoot-out against Tullo Marshall Warren. Pfizer s Paris-based pan-European marketing team handled the pitch. WWAV Rapp Collins will now take responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
