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The Marketing Society Forum - Is a long-term 'interim marketing director' damaging for a brand?

, RAPP Edinburgh The words 'long-term' and 'interim' are an oxymoron. It's one thing to appoint ...

The Work: Private view

species campaigns Agency: Rapp Writer: Magnus Thorne Art director: Paul Turner Production company: 2am ...

LBi and Tequila\ share £4m Electrolux DM account

The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...

Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

Porsche awards account to M&C Saatchi

The agency was awarded the 1m account having pitched against six-year incumbent agency Clark McKay Walpole, Leo Burnett and WWAV Rapp Collins. Prior to CMW, the account was held by Leagas Delaney. The review was handled by Porsche s in-house marketing department. M C Saatchi CEO Tim Duffy denied ...

Fallon unveils debut ad campaign for Sony Blu-ray

by RMM, Hi-Res! and Immediate Future Acknowledgement, while WWAV Rapp Collins has produced an in ...

Sony Europe kicks off digital ad review

The division includes such brands as Sony Bravia, Sony Vaio and Walkman. Sony Europe retains agencies including Fallon, Naked Communications, WWAV Rapp Collins and OMD Gemini for media. For digital campaigns, it has worked with the agency Tonic for around four years on brands including Bravia and Walkman ...

Star Alliance hands £15m global account to DDB WWAV

sister Omnicom direct agency WWAV Rapp Collins, has been briefed to develop above- and below ...

Interflora marks a record year with 1m orders online

The orders were made in the first 10 months of this financial year, leaving two more months for further orders to contribute to this figure. The breaking of the online order record follows the unveiling of Interflora's fully revamped website and a rebranding by direct marketing agency WWAV Rapp ...

Sony hires Rapp Collins for pan-European work

LONDON - Sony has appointed Omnicom's Rapp Collins Europe to handle below-the-line activity...The bulk of the work will be handled by the agency's London office, WWAV Rapp Collins, with data work handled by its consumer insight division Zalpha. Other Omnicom agencies across Europe ... Patton, Sony Europe senior vice-president, said: "We have previously worked with Rapp Collins Europe ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.