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Rapp lands pan-European CRM business for Eurostar
20 Nov 2008 | by Matt Williams
LONDON - Eurostar has appointed Rapp to handle its pan-European customer relationship marketing...Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May. Good Technology and Gyro were both involved in the initial process, but were eliminated from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
