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Pfizer raises awareness of erection advice programme

Pfizer agency Rapp Collins Consumer Health has produced an integrated programme including radio ads, digital banners and leaflets, timed to coincide with Men's Health Week from June 12 ... or visit erectionadvice.co.uk , a website devised by Rapp Collins Consumer Health and funded ...

Pet charity tests benefits of integrated approach to appeals

The charity, through WWAV Rapp Collins, is making legacy appeals to pet-loving ABC1 single females, with no dependants, aged 70 or above. WWAV's data consultancy Zalpha helped to come up with a plan that allows the charity to compare the response to an integrated marketing campaign in Exeter and Devon with the response ...

Red Cross backs fundraising with responsive ad drive

The ads, which run across press, radio and outdoor all carry a call to action. Created by WWAV Rapp Collins West, the campaign aims to raise awareness of the work the Red Cross does and how it has become more crucial during the Iraq war and the increasing threat of terrorism. Press ads will run ...

Oxfam shortlists three for global trade issues campaign

Oxfam has put Saatchi & Saatchi, HHCL/Red Cell and WWAV Rapp Collins in the frame to win the work, which aims to raise awareness of inequalities in global trading conditions. BMP DDB, Oxfam's retained agency, was not on the shortlist. The awareness-raising campaign is part of Oxfam's Fairtrade ...

Royal London names agencies for new insurance launch

Provisionally known as the New Protection Business, it has hired The Union to handle advertising, WWAV Rapp Collins for direct marketing, and design specialists Navy Blue to create brand strategy and the corporate identity. All are based in Edinburgh. It has also hired London PR agency The Red Consultancy ...

Euro RSCG scoops Michelin's European marketing task

The agency pitched against Grey Marketing Services, Ogilvy Canaveral and Rapp Collins for the work, which includes sales promotion, event marketing, sales motivation programmes and press and public relations. The budget, which is undisclosed, will focus principally on Michelin's tyres, but could also ...

Interpublic agency cuts 70 jobs worldwide

fresh wave of redundancies announced yesterday by Rapp Collins Chicago, TBWA\Chiat\Day New York ...

 

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