Alzheimer Scotland promotes preventative action
06 Apr 2006 | by David Quainton
on preventative measures. Direct marketing firm WWAV Rapp Collins' Edinburgh office is running the ad campaign ...
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Pfizer raises awareness of erection advice programme
09 Jun 2006 | by by Daniel Farey-Jones
Pfizer agency Rapp Collins Consumer Health has produced an integrated programme including radio ads, digital banners and leaflets, timed to coincide with Men's Health Week from June 12 ... or visit erectionadvice.co.uk , a website devised by Rapp Collins Consumer Health and funded ...
Pet charity tests benefits of integrated approach to appeals
17 May 2005 | by by Daniel Farey-Jones
The charity, through WWAV Rapp Collins, is making legacy appeals to pet-loving ABC1 single females, with no dependants, aged 70 or above. WWAV's data consultancy Zalpha helped to come up with a plan that allows the charity to compare the response to an integrated marketing campaign in Exeter and Devon with the response ...
Red Cross backs fundraising with responsive ad drive
02 May 2003 | by Claire Billings,
The ads, which run across press, radio and outdoor all carry a call to action. Created by WWAV Rapp Collins West, the campaign aims to raise awareness of the work the Red Cross does and how it has become more crucial during the Iraq war and the increasing threat of terrorism. Press ads will run ...
Oxfam shortlists three for global trade issues campaign
13 Mar 2003 | by Staff,
Oxfam has put Saatchi & Saatchi, HHCL/Red Cell and WWAV Rapp Collins in the frame to win the work, which aims to raise awareness of inequalities in global trading conditions. BMP DDB, Oxfam's retained agency, was not on the shortlist. The awareness-raising campaign is part of Oxfam's Fairtrade ...
PUBLIC SECT0R: Age Concern commercial arm in PR push
21 Sep 2001
Rapp Collins has also been hired. Catcheside said this latest campaign marks a significant shift ...
HOTLINE
16 Jun 2000 | by EMMA HALL
joint initiative with WWAV Rapp Collins. In his new role he will offer direct response expertise ...
DIRECT BRIEFS
01 Jun 2000 | by JEREMY RIDGWAY, associate director of A
week s IDM ceremony, recognised work for the NSPCC through WWAV Rapp Collins, which also won ...
MARKETING MIX: Flu germs don’t stand a chance with BGA around
03 Feb 2000 | by RICHARD PINDER, managing director of Og
since December, but is now back at her desk. P WWAV Rapp Collins communications director ...
Cause Related Marketing: NSPCC aims to convert abuse anger into cash - One of the largest charity fundraising campaigns ever run has been launched by the NSPCC to fight child cruelty. Ken Gofton reports on its strategy to hit the pounds 300m mark
25 Mar 1999 | by KEN GOFTON
ads are designed to shock and raise awareness, while the follow-up doordrop, developed by WWAV Rapp ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
