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Rapp lands pan-European CRM business for Eurostar

LONDON - Eurostar has appointed Rapp to handle its pan-European customer relationship marketing...Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May. Good Technology and Gyro were both involved in the initial process, but were eliminated from ...

Euro RSCG scoops Michelin's European marketing task

The agency pitched against Grey Marketing Services, Ogilvy Canaveral and Rapp Collins for the work, which includes sales promotion, event marketing, sales motivation programmes and press and public relations. The budget, which is undisclosed, will focus principally on Michelin's tyres, but could also ...

DIRECT BRIEFS

week s IDM ceremony, recognised work for the NSPCC through WWAV Rapp Collins, which also won ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.