with some other marketing sectors including advertising and design. Notes: 1 prev. Rapp Holdings (UK); 2 ...
appointed Rapp to handle its direct marketing account....The agency won the account without a pitch, and will now be responsible for driving sales across the company's range of brands. Rapp will work on both acquisition and retention activity, using a range of CRM and eCRM campaigns. Rapp's appointment comes as DSG looks to step up its customer retention ...
LONDON - GlaxoSmithKline, the healthcare giant, has handed Rapp the global direct marketing...The review was first called in April, and was handled by Agency Assessments. In the UK, Rapp does not currently work with any GSK brands, but in the US it already handles the Alli range. The agency will now be responsible for developing each brand's global strategies, working across direct ...
1664; and Rapp Edinburgh, which is responsible for Strongbow. Other brands in Scottish & Newcastle ... , Rapp created a CRM initiative for Strongbow, which offered consumers a free pint once every week for a ...
Barclays has appointed Rapp to handle the direct marketing account for the launch of a new reward
The pair join the agency from Rapp, where they were creative group heads on the NSPCC and Cancer Research UK accounts. Donovan and Leney have worked together for 12 years, including spells at Inferno, Wunderman and TBWA. They have won awards at Cannes, Campaign Direct and at the DMAs. Steve Aldridge ...
years' experience in direct marketing. He has had two spells at Rapp, eventually becoming the agency's managing director for UK and Europe, a role he left in 2007. While at Rapp, he worked closely with Gordon ...
and Rapp, with a result expected shortly. Details of the scheme have not yet been revealed ... 15 million below-the-line account between EHS Brann and Rapp in August 2006. EHS was given ... that offers customers incentives for every time they use their credit card. Rapp works across all ...
The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...
LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu...The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will work on a campaign in support of a three-year plan by Pernod Ricard, which aims to increase the sales of Malibu by targeting 18-to 24-year-olds. Rapp will also ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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