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Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us...Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

Eurostar targets business travellers with ad push

planning and buying for the campaign is by Vizeum, with digital activity created by Rapp. ...

Marketing names VCCP as Creative Agency of the Year

category, outclassing bigger rivals, while Rapp won Direct Agency of the Year and Dare the Digital Agency ...

Barclaycard appoints Iris to UK direct marketing account

challenges ahead,' said Whitton. Earlier this year, Barclaycard appointed Rapp to handle its new rewards ...

Co-operative puts £16m ad account up for pitch

, with the account awarded to PHD Rocket and Rapp. A spokeswoman for the group said: 'The co-operative is looking ...

Barclaycard to review below-the-line agency arrangements

of the decision and are being invited to re-pitch for the work. Barclaycard recently appointed Rapp to handle ...

Hastings Direct shortlists three for direct account

Rapp, Dig for Fire and EHS Brann have all been short listed for the business. In October the finance brand, which is part of the Insurance Australia Group, said it would be speaking with below-the-line agencies as part of a wider review of its 8m media planning and buying business. Early last year Hasting ...

Animal charity viral apes Cadbury gorilla ad

Through the viral, created by Rapp, the organisation hopes to encourage donations from the public in order to help protect endangered species. The Gorilla is absent from the re-make of the iconic ad and the message a world without gorillas is closer than you think' is used. The drum kit stands alone ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.