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Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us...Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

Co-operative puts £16m ad account up for pitch

, with the account awarded to PHD Rocket and Rapp. A spokeswoman for the group said: 'The co-operative is looking ...

Ladbrokes seeks retained DM agency

The bookmaker is approaching agencies directly. Ladbrokes does not have an incumbent DM agency, although it has used Rapp (previously WWAV Rapp Collins) to work on data consultancy in the past. Previously, Ladbrokes has worked with agencies on a project basis, and used its in-house marketing team ...

The Week: Media reviews - Jeweller replaces WWAV

and press, moved the account without a pitch from WWAV Rapp Collins Media.

ABA to launch Asda's new mobile phone offering

, formerly of EHS Brann and WWAV Rapp Collins, in 2001 and conducts direct response marketing campaigns ...

M and M Direct appoints WWAV Leeds after four-way pitch

LONDON - M and M Direct, the sports and leisurewear retailer, has appointed WWAV Rapp Collins Leeds

Waitrose seeks direct agency

Rapp Collins, Elvis and Pepper. Lowe won the department store's £15 million creative account last ...

Waitrose seeks direct agency for CRM strategy

, WWAV Rapp Collins, Elvis and Pepper. Lowe won the department store's £15 million creative account ...

WWAV tops shortlist for IDM Diamond Award

of the nine entries selected for the Diamond Award coming from WWAV Rapp Collins.

Interflora marks a record year with 1m orders online

The orders were made in the first 10 months of this financial year, leaving two more months for further orders to contribute to this figure. The breaking of the online order record follows the unveiling of Interflora's fully revamped website and a rebranding by direct marketing agency WWAV Rapp ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.