The business, which involves building relationships with women who use the products, is currently handled by Rapp. The agency is repitching for the account. SCA's review follows its move, earlier this year, to bring back the "whoah Bodyform..." signature song after it was ditched in 2004. The brand ...
The appointment follows a pitch process that also included Rapp and TBWA. Pfizer kicked-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra ... handled by Rapp, which is affected by the appointments. The agency first picked up the 8 million account ...
with the regulators. Rapp handles the 8 million Viagra advertising account. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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