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Rising raw material costs and credit crunch threaten TV ad budgets

, and Marco Scognamiglio, chief executive of WWAV Rapp Collins. Should TV budgets be cut? Marco Scognamiglio chief executive, WWAV Rapp Collins Yes Brands may be reducing TV spend, but I guarantee ...

Adwatch: The weekly analysis of advertisement recall

= (-) Cancer Research UK WWAV Rapp Collins/MediaCom 38 17 (-) Coca-Cola Mother/Universal McCann 37 18 (3 ...

Joshua on GSK global roster with £5m Aquafresh task

and WWAV Rapp Collins. Joshua's appointment is part of an overhaul of GSK's £25m direct business, announced ...

Direct News: GSK hires Joshua for £5m Aquafresh brief

and WWAV Rapp Collins. Joshua's appointment is part of an overhaul of GSK's £25m direct business, announced ...

L'Oreal plans CRM activity review for beauty brands

The Marketing Store, Panlogic and WWAV Rapp Collins. Last month, L'Oreal announced it is to launch a range ...

Direct News: L'Oreal plans beauty brands CRM rethink

The Marketing Store, Panlogic and WWAV Rapp Collins. Last month L'Oreal announced it is to launch a range ...

DIRECT BRIEF: Garnier launches interactive TV ad

Garnier is launching its first ever interactive TV ad through WWAV Rapp Collins. The campaign uses

Gillette develops debut direct work

. Dunnhumby won the business after a pitch against agencies including WWAV Rapp Collins. Steve Clarke ...

L'Oreal appoints Cadbury woman to director's role

for all UK agency relationships, including WWAV Rapp Collins, which has just been appointed to handle ...

DIRECT: Briefs

campaign through WWAV Rapp Collins, initially to promote its mortgage range. Personal loans and credit ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.