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The business, which involves building relationships with women who use the products, is currently handled by Rapp. The agency is repitching for the account. SCA's review follows its move, earlier this year, to bring back the "whoah Bodyform..." signature song after it was ditched in 2004. The brand ...
The appointment follows a pitch process that also included Rapp and TBWA. Pfizer kicked-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra ... handled by Rapp, which is affected by the appointments. The agency first picked up the 8 million account ...
, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...
with the regulators. Rapp handles the 8 million Viagra advertising account. ...
. In the UK, Rapp handles the digital and direct marketing work for Viagra. The agency won the 8m business ...
category, outclassing bigger rivals, while Rapp won Direct Agency of the Year and Dare the Digital Agency ...
earlier this year. Amway recently handed the creative for Artistry to Rapp in Guangzhou after a four ...
LONDON - Pharmaceutical giant Pfizer has hired Rapp for its digital and CRM account in the US, said...Normal 0 0 1 144 823 6 1 1010 11.773 0 0 0 Rapp London ... McGarryBowen and Rapp all of the agency needs for Viagra are going to be met." Over $120m was spent by Pfizer ... Rapp promotes the health issues around erectile dysfunction, rather than the brand itself. Comment ...
LONDON - Boots Laboratories has appointed Rapp to handle the pan-European integrated advertising...The agency won the business after a pitch against undisclosed agencies, and will be responsible for creating a campaign to promote the launch of the product in a number of European markets. Rapp will create both business-to-business and consumer campaigns for the brand, working across a variety of media ...
LONDON - GlaxoSmithKline, the healthcare giant, has handed Rapp the global direct marketing...The review was first called in April, and was handled by Agency Assessments. In the UK, Rapp does not currently work with any GSK brands, but in the US it already handles the Alli range. The agency will now be responsible for developing each brand's global strategies, working across direct ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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