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The business, which involves building relationships with women who use the products, is currently handled by Rapp. The agency is repitching for the account. SCA's review follows its move, earlier this year, to bring back the "whoah Bodyform..." signature song after it was ditched in 2004. The brand ...
The appointment follows a pitch process that also included Rapp and TBWA. Pfizer kicked-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra ... handled by Rapp, which is affected by the appointments. The agency first picked up the 8 million account ...
, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...
with the regulators. Rapp handles the 8 million Viagra advertising account. ...
. In the UK, Rapp handles the digital and direct marketing work for Viagra. The agency won the 8m business ...
category, outclassing bigger rivals, while Rapp won Direct Agency of the Year and Dare the Digital Agency ...
LONDON - Boots Laboratories has appointed Rapp to handle the pan-European integrated advertising...The agency won the business after a pitch against undisclosed agencies, and will be responsible for creating a campaign to promote the launch of the product in a number of European markets. Rapp will create both business-to-business and consumer campaigns for the brand, working across a variety of media ...
LONDON - GlaxoSmithKline, the healthcare giant, has handed Rapp the global direct marketing...The review was first called in April, and was handled by Agency Assessments. In the UK, Rapp does not currently work with any GSK brands, but in the US it already handles the Alli range. The agency will now be responsible for developing each brand's global strategies, working across direct ...
for Animal Welfare launched a video, created by Rapp, which, in a radical twist, dispensed with the gorilla ...
LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu...The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will work on a campaign in support of a three-year plan by Pernod Ricard, which aims to increase the sales of Malibu by targeting 18-to 24-year-olds. Rapp will also ...
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