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Direct: Strongbow plots 'free pint' push

The work breaks this week and has been created by WWAV Rapp Collins, which was handed the Strongbow direct account last year. It builds on the cider brand's 'Total first pint refreshment' positioning and begins with an SMS drive, offering drinkers a free pint on a Tuesday between 5pm-7pm - dubbed ...

Rising raw material costs and credit crunch threaten TV ad budgets

, and Marco Scognamiglio, chief executive of WWAV Rapp Collins. Should TV budgets be cut? Marco Scognamiglio chief executive, WWAV Rapp Collins Yes Brands may be reducing TV spend, but I guarantee ...

Interactive works: Budweiser - 'Road to Germany'

Kennedy/AKQA/MindShare 22 11 BUPA WWAV Rapp Collins/Starcom Direct ...

Adwatch: The weekly analysis of advertisement recall

= (-) Cancer Research UK WWAV Rapp Collins/MediaCom 38 17 (-) Coca-Cola Mother/Universal McCann 37 18 (3 ...

DIRECT BRIEF: Drambuie entices wine drinkers with DM campaign

marketing campaign created by WWAV Rapp Collins Scotland. The activity aims to boost Drambuie's sales

Southern Comfort in digital drive to young men

LONDON - Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a

DIRECT: Southern Comfort in digital drive to tempt young men

Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a relationship

DIRECT BRIEF: Martini targets vermouth drinkers

sales over the festive season. The campaign, created by WWAV Rapp Collins North, targets 110

DIRECT BRIEF: Southern Comfort appoints WWAV Rapp Collins North

Southern Comfort, the Brown-Forman-owned spirits brand, has appointed WWAV Rapp Collins North

DIRECT BRIEF: Carling targets Londoners on Underground

by WWAV Rapp Collins, will give 50,000 commuters free-pint vouchers redeemable at 46 pubs in travel zone

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.