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NSPCC 'childline' by Rapp
21 Jul 2010
The 60-second ad, created by Rapp, features a child's call to a counsellor and is based on real calls. Viewers hear the conversation between child and counsellor while their voices are tracked by sound waves, highlighting the fear and stress of the child and the calmness of the counsellor. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
