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NSPCC child abuse ad pulled by ASA

Six people challenged whether the claim could be justified and considered the ad, by Rapp, to be misleading. The NSPCC said that in 2000 it conducted a study of 2,860 young adults, which revealed the "one in six" statistic. The charity said the report showed that 16 per cent of the subjects had been abused ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.