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NSPCC 'childline' by Rapp

The 60-second ad, created by Rapp, features a child's call to a counsellor and is based on real calls. Viewers hear the conversation between child and counsellor while their voices are tracked by sound waves, highlighting the fear and stress of the child and the calmness of the counsellor. ...

Rapp swipes Guide Dog task from TDA

The Guide Dogs for the Blind Association has appointed Rapp to handle its consolidated £7 million...The agency won the business after a pitch that included the incumbents TDA, which handled the charity's creative work, and Mike Colling Co, which handled media. Rapp will now create all of the association's marketing communications, which incorporates TV, digital, press, outdoor and direct marketing ...

NSPCC targets election candidates in below-the-line campaign

, in a new below-the-line campaign created by Rapp.

Crisis calls integrated pitch

th anniversary this year. In recent years, Crisis has used Rapp to create the majority of its ...

WWF appoints Kitcatt Nohr, Trinity and i-Level

The agencies won the business following a pitch handled by Agency Insight. The agency will now take responsibility for producing traditional direct marketing as well as television and print ads. The Omnicom-owned incumbents DDB and WWAV Rapp Collins, which handled the advertising, DM and media accounts ...

Cancer Research targets over-50s in legacy push

LONDON - Cancer Research UK is launching a press and radio campaign, created by WWAV Rapp Collins...This latest push has been created by WWAV Rapp Collins London and carries the phrase We will as it directs those interested in including the charity in their will to contact Cancer Research by either coupon, phone or online. A key focus is the over-50s audience, with media used including Reader s Digest ...

Charity DRTV competition calls for entries

will have hundreds of people from more than 50 countries adjudicating. The award is sponsored by WWAV Rapp ...

VisitScotland appoints four to below-the-line business

The agencies have been appointed for three years with the option of a one-year extension. The 400,000 direct mail account has been won by Edinburgh agency The Union, which will work closely with already appointed direct mail planning agency Fraoch Marketing. The account was formerly with WWAV Rapp ...

WWAV beats two to win fundraising account for Crisis

LONDON - WWAV Rapp Collins London is set to unveil a new fundraising strategy for Crisis, having.... Barney Cockerell, joint creative director at WWAV Rapp Collins London, said: When we first visited ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.